Chery's Smart Models Get DeepSeek AI Boost

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As the world ushers in the year 2025, a notable transformation in the realm of artificial intelligence is taking shapeThis transformation is spearheaded by DeepSeek, a pioneering company that has swiftly captured attention and generated excitement across various sectorsIn a recent announcement, Chery Group, one of the leading automobile manufacturers in China, revealed that it has forged a strategic partnership with DeepSeekTogether, they are embarking on an innovative journey to integrate cutting-edge AI technologies with Chery's advanced Lion AI smart cockpit system and Chery Moke's robotic platform, aiming to revolutionize user interaction in the automotive sector.

At the heart of this collaboration lies the Lion AI cockpit, a component of Chery's five core technological domainsRenowned for its world-class R&D validation system and unwavering commitment to innovation, the Lion AI cockpit has undergone continuous iterations to enhance its capabilitiesNow, with the incorporation of DeepSeek's advanced models, the system is set to deliver unprecedented levels of intelligent interactionDeepSeek's sophisticated cognitive capabilities will allow the Lion AI cockpit to accurately interpret vague user commands and swiftly access in-vehicle functionsA simple voice command will activate the system to efficiently manage tasks like adjusting interior temperature, playing music, or navigating to a specified location.

This merger doesn't just stop at basic functionalitiesThe enhanced Lion AI cockpit will now boast proactive service capabilities, actively analyzing user needs based on both internal and external contextsFor instance, when a user enters the vehicle, the system can automatically adjust the seat position, initiate playback of preferred songs, and even remind the user of important appointments before arriving at their destinationSuch intelligent anticipations embody the epitome of a seamless travel experience.

The synergy between Chery's Lion AI and DeepSeek's powerhouse technology opens up a new frontier in automotive intelligence

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With a robust understanding and generation of language, interactions with the voice assistant will become more intuitive and natural, leading consumers into a new era of in-car connectivityAs Chery integrates this next-gen technology, the cockpit's enhanced features aim to redefine user experiences in the automotive landscape.

Chery continues to prioritize technological advancement as its core missionDriven by a commitment to deliver exceptional value through world-class innovations, the company places a significant emphasis on enriching the user experience, particularly in providing smarter travel solutionsThe Lion AI cockpit has spent over two decades establishing its presence in markets worldwide, now serving over four million users across more than 80 countriesMultilingual support with over 30 languages, partnered with an ecosystem of over 100 international collaborators, reinforces Chery's dedication to delivering personalized and convenient interactions globallyDuring last year's global innovation summit, the company unveiled the next-generation five-star AI cockpit equipped with DeepSeek's large model technology, marking the beginning of an exciting journey towards a more approachable intelligence.

Amidst the waves of automotive intelligence transformation, Chery stands out with its vigorous innovation capabilities fueled by the deep integration of DeepSeek technology

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The company is not only keen on employing the advanced Lion AI, enriched with DeepSeek capabilities, but also aims to gradually apply this technology across more new models under its flagship brands like Chery, Exeed, Jetour, and iCARThis will ensure that users across all these diverse brands can experience smarter and more convenient vehicle operations—from precise voice interactions to intelligent navigation planning, the Lion AI cockpit will emerge as the brain of each vehicle.

Additionally, Chery is actively exploring new scenarios for intelligent applicationsIn the burgeoning realm of the metaverse for automotive experiences, the company envisions creating immersive spaces where owners can customize and test drive vehicles within a virtual world, offering unmatched purchasing enjoymentOn the front of smart driving assistance, leveraging DeepSeek technology will enable Chery to enhance both safety and comfort in vehicles, implementing more accurate adaptive cruise control, automatic parking, and other advanced functionalities.

In line with this forward-thinking ambition, Chery Moke has deployed DeepSeek’s open-source models (V3, R1) to its robotic cloud platformVery soon, these will engage users in a new generation of interactions, accurately interpreting user demands—whether responding to automotive inquiries or engaging in casual conversation—there will be a shift towards personalized and adaptable communication that will continually enrich the user experience.

For Chery, technology remains an evergreen element at its coreBy aligning with cutting-edge technology firms like DeepSeek, the company is not just keeping pace with the evolving landscape but is committed to driving advancements in innovative automotive technology

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